obulb is a conceptual app that controls light shows for average consumers while also providing quality of life features. The strategy was to stray away from any holiday specific imagery in the app as to not exclude any user or type cast obulb into any one season.
The solution was to focus on the user interface. The flows were designed so that they would be easy to use for the average consumer while still being complex enough to make truly custom light shows. The deep blue color scheme separates it from existing holidays allowing it to be used year round.
The mobile ad, despite depicting winter holiday lights still uses the same message that anyone can create these impressive light shows. Specifically playing off of the cultural hallmark of being “seen from space”.
