KNOCKOUT is a conceptual explosive energy drink brand that uses an aggressive tone of voice to coincide with its alternative grunge imagery. KNOCKOUT sells itself on its kick-in-the-teeth sour flavors with names that reinforce its extreme sport adjacent branding.
The strategy for KNOCKOUT’s touchpoints was to just have fun with the consumer. Interaction was key with the table tent standee. Inviting the consumer to flick, pick up, and read the arcade style punching machine engages KNOCKOUT with the customer.
