Better For Baby or BFB is a conceptual non-profit organization that serves to educate and prop up under-supported families. They do this through their connections to single mother homes and parenting classes.
Their color scheme is gender neutral as to not exclude any one parental figure. Clean flat colors give a sense of sterility. Being that they provide glass products this was important, while the wavy lines simulate fabric, to induce a feeling of comfort.
BFB uses its printed material for education and outreach, while using its Web and mobile presence to connect to a wider demographic of under-supported parental figures.
